Nielsen report on Social Networking’s New Global Footprint

May 5, 2009 at 1:12 pm | Posted in Research | Leave a Comment
Tags: nielsen online, social media research

Thanks to WOM UK member Alex Burnmaster, we’re offering our members and readers a FREE research study – Nielsen’s latest 16 page report on Social Networking’s New Global Footprint.

Nielsen report cover

By examining how social networks are creating a potentially transformational change in consumer behaviour, the report looks at how the audience to social networks is changing; the challenges facing advertisers; why localisation has won the day in many countries; where mobile social networking has taken the greatest hold; what ‘traditional’ publishers can do in the face of the social network phenomenon; and more.

Download it here here and let us know what you think below.

Latest Forrester study evaluates online listening platforms

March 2, 2009 at 11:07 am | Posted in Research | Leave a Comment
Tags: forrester wave, listening platforms, social media research

We have a FREE research download for members and readers from Forrester Research. The Forrester Wave: Listening Platforms, Q1 2009 examines the ‘listening platforms’ currently on offer, which promise not just to track metrics of the conversation about your brand, but use them to shape marketing strategy.

study

By looking at over 30 vendor and user companies, they have found that Nielsen BuzzMetrics and TNS Cymfony lead a strong pack of performers. Download the report here and let us know your thoughts or questions.

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.