WOM UK June event: Author of HERD Mark Earls examines how influence really works

May 24, 2010 at 7:11 pm | Posted in Events | 1 Comment
Tags: herd, influence, mark earls, recommendation, social media, social media event

Our next Thought Leadership session is truly not to be missed. Renowned author and speaker Mark Earls is coming to WOM UK for a presentation and networking evening on Thursday 10th June, 5.30-8.30pm at Porter Novelli, 31 St Petersburgh Place, London, W2 4LA. Attendance is free so email [email protected] now to secure your place early.

In “Push or Pull? Influencer or Influenced? What does social learning tell us about how influence and recommendation really work?”, Mark Earls will ask what if…

What if behaviours, ideas and emotions spread through populations not so much through what folk say or do to each other but by what they take and learn from each other? How would that change the way we think about WoM? Mark Earls explores the science behind social learning – Homo sapiens’ key learning strategy – to nudge us towards a new way of thinking about influence and word of mouth.

Mark Earls is a recovering account planner whose HERD consulting is at the forefront of understanding and applying leading edge behavioural and cognitive science to help marketeers understand and shape human behaviour more effectively. Previously, Mark worked in agencies radical (St Luke’s) and just plain big (Ogilvy Worldwide) but is much better now (thank you). His writing is widely read and debated – he has won prizes from ESOMAR, MRS and two of his articles have been deemed among the top 50 Management Science pieces published anywhere in the world. His latest book (HERD) explores human behaviour through the lens of what science tells us about our fundamentally social nature.

Kindly sponsored by:

March Espresso Briefing: Like Minds explain why Spreadability Beats Reach

March 16, 2010 at 12:13 pm | Posted in Events | 2 Comments
Tags: wom uk, social media event, drew ellis, scott gould, like minds, word of mouth event

Join us on Thursday 25th March, 8.30am, for some free breakfast, WOM food for thought and excellent networking opportunities.

One month on from their infamous Like Minds 2010 conference, which saw social experts such as Chris Brogan, John Bell and Olivier Blanchard discuss their vision of a people to people future for brands, co-founders Scott Gould and Drew Ellis take over our monthly WOM UK breakfast event to present the learnings and outcomes from the debates so far.

In their presentation, Scott and Drew will be looking at:

  • How spreadability is beating reach: The numbers behind Like Minds and how they have made Like Minds such a phenomenon in a very short space of time. The virtual attendance, the attention, all on a small budget that focuses on a spreadable message rather than direct reach.
  • How teams of people are beating factories of employees: The way that people-to-people means partnership rather than sponsorship, and how people are getting behind messages that bring shared benefit.

This will be an excellent opportunity both for Like Minds attendees to continue the discussions started back in March, and for those who couldn’t make it to get an overview of the insights from the event, and become part of the ongoing community of brands and practitioners interested in word of mouth and social approaches.

Like Minds is an organisation dedicated to Making Action Accessible. It was founded in 2009 amidst the boom of social media, where communication was drastically changing, and knowledge was overflowing – creating both the opportunity and the necessity for the organisation to act and turn our ideas into reality. Their mission is to create a platform where participants can join leading thinkers and doers in order to inspire one another and make those ideas happen, all on a level that is accessible both financially and structurally.

The event will last from 8.30-10.30am and be hosted at Porter Novelli, 31 St Petersburgh, Place, London W2 4LA. Places are free but you must pre-register with Julian to attend. We look forward to seeing some like minded folk there next week!

UPDATE: Change of venue for tomorrow’s Espresso Briefing

November 23, 2009 at 1:49 pm | Posted in Events, News | Leave a Comment
Tags: adaptive brand planning, social media event, WOM event, wom uk

Big apologies are due as we’ve had to make a last-minute change to the venue for tomorrow, Tuesday 24th November’s WOM UK Espresso Briefing on ‘Monitoring and analysing WOM in real time to enable adaptive brand planning’ by Face. It will now be held at Insight Research Group, 11-13 Charterhouse Buildings, London, EC1M 7AP (closest tubes Farringdon and Barbican) at the same time, 8.30-10.30am. With croissants, coffee, an insightful WOM presentation and a dollop of networking thrown in, it’s well worth coming.

Register for your FREE place with [email protected] if you haven’t already and we look forward to seeing you there – at the new venue!

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