WOM UK need your word of mouth case studies

February 11, 2010 at 2:22 pm | Posted in Case studies | Leave a Comment
Tags: australia, new zealand, social media case studies, uk, wom uk, word of mouth case studies

New Zealand based word of mouth agency The Village Square have asked us to help garner the best and latest case studies of UK WOM excellence – especially those that reflect true ‘consumer involvement’, whereby brands build a tribe of advocates who love to get invovled in experiences and create content on their behalf.

We’ve already sent them the likes of We Are Social for Marmite, iCrossing for Toyota, the Oxfam G20 Voice project and 1000heads for Nokia, but it would be great to crowdsource the favourites of the WOM UK network. Obviously, those submitted will get some great visibility abroad.

And in return, TVS have promised to send us the cream of the WOM crop from New Zealand and Australia, so members can look forward to receiving those links and downloads soon.

So, link to your own (or favourite) case studies below or send them to [email protected].

February Espresso Briefing: James Whatley presents The Best WOM Case Studies of 2010…so far

February 8, 2010 at 4:50 pm | Posted in Case studies, Events | Leave a Comment
Tags: 1000heads, espresso briefing, james whatley, social media case studies, wom case studies, wom uk

Fed up with all the theorising about word of mouth and want to really know who’s doing it well and how? Eager to see how WOM is already evolving for big businesses in 2010?

Well register now for our next Espresso Briefing on Wednesday 24th February at 8.30am, when James Whatley, Engagement Director for leading WOM agency 1000heads, will be looking at six of the best WOM Case Studies of 2010 so far.

As someone with a longstanding background in the WOM space both as a practitioner and a blogger brands have been eager to woo, James works with 1000heads clients such as Nokia, Canon and P&G to craft effective and impactful consumer engagement.

He says “We’re already six weeks into 2010 and although we were promised jetpacks, what we have been given instead is some outstanding examples of how to fully leverage WOM in a modern campaign strategy. Cross touch-point, cross company and cross passions.” In his presentation, he’ll consider:

  • What does true WOM success mean?
  • Six of the best case studies of the year
  • How WOM is evolving into the new decade and how brands can get involved

The event is FREE to both Members and Non-Members and will take place from 8.30am – 10.30am at GolinHarris, Fox Court, 14 Gray’s Inn Road, London, WC1X 8WS, with plenty of time for breakfast, networking and conversation around the presentation itself. Pre-registration is essential, so please email [email protected] to secure your place.

This event is kindly sponsored by

Exclusive download of WOMMA 09 Summit materials

January 14, 2010 at 12:58 pm | Posted in Case studies, Events, Measurement, Research | Leave a Comment
Tags: Research, social media case studies, wom uk, womma, word of mouth case studies

Last November’s Summit organised by our US partners WOMMA was one of the most exciting industry idea-sharing and -storming sessions of the year; a collision of brand case studies, new research and trends and academic debates that sparked some deep investigation into where word of mouth marketing currently stands.

WOM UK President Molly attended and posted an overview of what went on, but we’re delighted to announce that all WOM UK members can now download the decks presented by the keynote speakers, along with live videos from the general sessions,  from the WOMMA Member Center here.

All you need is your WOMMA library username and password, provided to every WOM UK member when they join. If you’ve lost track of yours, email Julian and he’ll send it over. And if you don’t have one? Well, joining WOM UK could be just the New Year’s resolution you need…

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