Reevoo prove that independent consumer reviews drive sales

May 28, 2010 at 5:26 pm | Posted in Events, Measurement | Leave a Comment
Tags: social media, word of mouth, roi, reevoo, consumer reviews, sales

Yesterday’s WOM UK espresso briefing got to the heart of what every brand and marketer wants to know: can word of mouth really drive cold, hard cash?

According to founder and CEO of independent consumer site Reevoo, Dr Richard Anson, the answer is most definitely yes. With the wealth of data from Reevoo itself and their many partnering brands and retailers (such as Kodak, Sharp, Sony, Dixons, Tesco Direct and many more), Richard was able to demonstrate direct links between reviews and sales, as he explained how Reevoo leveraged trust, transparency and impartiality for business benefit.

Richard also shared the insight that Reevoo users seem theoretically willing to share their email addresses with others wanting to talk to them further – a surprising finding considering the prickly debates around online privacy – and that retailers are actually using the reviews to change their activity – reassuring proof that they’re treating word of mouth as more than a lip-service dialogue.

Check out his deck and let us know your thoughts; the packed audience of WOM UK members was certainly full of questions.  One interesting issue raised was whether one damning review could negate a torrent of positive ones; Richard promised to try and do some clever reverse-engineering of his data to see if he could track a trend. There was also a discussion around how to integrate peer-to-peer reviews offline, with suggested tactics including generating them at point of sale via receipts, and photographing barcodes or products themselves to access user generated metadata.

It was great to see the conversation around word of mouth move from the why (which Richard had amply proved) to the how, and there was a sense that this was the tip of the iceberg in proving WOM ROI.

Want more? Be sure to book now for our next event with Mark Earls, author of HERD, on 10th June.

May Espresso Briefing: Richard Anson of Reevoo discusses the value of independent consumer reviews

May 17, 2010 at 11:28 am | Posted in Events | Leave a Comment
Tags: consumer reviews, event, reevoo, social media, word of mouth

Our next Espresso Briefing session is on Thursday 27th May from 8.30-10.30am, at Golin Harris, Fox Court, 14 Gray’s Inn Road, London WC1X 8WS. That’s only a couple of weeks away, and it’s booking up fast, so if you haven’t registered yet, email [email protected] asap – and don’t forget, it’s free to everyone.

Why should you come along? Well, Dr Richard Anson, Founder and CEO of Reevoo, the website that collates independent, impartial reviews on a range of products, will be speaking on a topic that’s relevant to every brand and marketer today: “The Value of Independent Consumer Reviews to Brands”.

Using case studies, Richard will cover:

  • Why brands are choosing to use independent consumer reviews
  • The costs, benefits, and perceived risks related to consumer reviews
  • How independent consumer reviews form the cornerstone of a social media strategy
  • Using reviews in a multi-channel world
  • What the future holds

Richard is passionate about the power of real-world reviews. Prior to founding Reevoo, he was a senior strategy consultant at KPMG covering the technology space, was previously interim Head of Group Planning at Orange, covering 22 countries, and was on the small deals team managing investments of up to £5 million at 3i. He has a PhD and MBA from the Cranfield School of Management.

Breakfast will be laid on with networking from 8.30-9, presentation from 9-10 and discussion from 10-10.30am. As always with WOM UK events, come prepared to contribute your own questions and views!

Thanks to Golin Harris and The Royal Mail for sponsoring this event.

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