WOM UK events: Barak Libai, Mark Earls, Rory Sutherland and more…

April 6, 2010 at 11:37 am | Posted in Events | Leave a Comment
Tags: wom uk, word of mouth, Events, rory sutherland, mark earls, paul marsden, barak libai, david brennan, richard anson

We hope you all had a great Easter and are planning on keeping your WOM education and networking up this spring by coming along to some of the fantastic events we have lined up.

Helmed by the world’s best consumer psychologists, academics, authors and practitioners on WOM, both morning and evening sessions are FREE to all:

  • 5-8pm 27th April: Prof Barak Libai, from the Marketing Faculty of Tel Aviv University, shows how to assess the value of customers’ word of mouth
  • 27th May: Richard Anson, Founder and CEO of Reevoo, talks about the value for brands of independent review sites online
  • 10th June: Mark Earls, author of Herd, talks about how to change mass behaviour by harnessing our true nature
  • 24th June: David Brennan, Research and Strategy Director of Thinkbox, discusses how TV can be integrated with WOM
  • 2nd September: Dr Paul Marsden, of Viralculture, discusses the latest WOM consumer psychology
  • 16th September: Dr Rory Sutherland, Vice Chairman of Ogilvy Group UK, explains how to build in talkability to NPD

Put these events in your diary now, email [email protected] to register (first come first served), and keep an eye on here for more details as they emerge.

We’re thrilled to have secured such an eminent and eclectic lineup and look forward to seeing you there – and if you enjoy the events, please think about becoming a WOM UK member – the only way we can continue to provide the best, free, social-spirited WOM programme in the UK.

What are your burning issues in word of mouth marketing?

November 2, 2009 at 4:35 pm | Posted in News | Leave a Comment
Tags: education, Ethics, Events, roi, WOM, womma, word of mouth marketing

Ethics. Metrics. ROI. Ownership. Internal education.

These are the big five topics we hear raised again and again when it comes to the word of mouth industry in the UK. Brands big and small really are accepting the value and power of WOM as part of their future survival, but they’re still struggling to a) do it authentically and ethically, rather than as a short-term reactive activity, and b) get buy-in, integration and ownership throughout the company.

question via dullhunk @ Flickr

When many social media conferences and meet-ups are little more than glorified geek-outs about cool tools and insider networks, we’re committed to creating safe spaces where people can share their real challenges, fears, hopes and ideas about effective word of mouth – from questioning the Guardian’s latest influencer research to examining when WOM doesn’t work.

We’re looking forward to finding out what the hot WOM potatoes are in the US at WOMMA’s Summit in Vegas a couple of weeks, but it will be interesting to see if they differ from our key concerns here. So let us know: what are your big issues around the industry? What questions would you like to see broached at debates and events? What topics can’t you find sufficient education, research or case studies on? What are you afraid of? Which great people and projects deserve more airspace?

Drop us a comment below or, if it feels a little exposed, get in touch privately, and let’s start directing the WOM agenda in a truly collaborative way.

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