July espresso briefing: Reed Smith bring you up to date with WOM and the law

June 21, 2010 at 2:48 pm | Posted in Events, News | 1 Comment
Tags: Ethics, event, online law, reed smith, social media law, wom uk, word of mouth law

Word of mouth and the law can be a confusing and intimidating area. What are brands and agencies really liable for in the social space? How is this changing and what must we prepare for in the future?

Here at WOM UK we know this is an important but confusing area, so we’re delighted to announce that we have secured a free legal and regulatory advisory service for WOM UK members, to be provided by international law firm Reed Smith’s advertising compliance team, ReACTS.

WOM UK members shall be able, from 7th July, to call the ReACTS team for legal and regulatory advice for up to 15 minutes, at no charge. Advice can be provided in relation to all aspects of advertising and marketing law, including intellectual property, defamation, consumer protection, privacy, social media, the advertising codes and contract law.

And we’re kicking off our alliance with an Espresso Briefing on Wednesday 7th July, 8.30-10.30am, on ‘Do you know your flog from your blog?: The benefits and legal risks of Word of Mouth Marketing in Social Media’

Partner Marina Palomba and Associate Christopher Hackford will speak at the beautiful Reed Smith offices in Broadgate Tower on the opportunities for word of mouth marketing in a social media context and the risks associated with such opportunities. The seminar will include analysis of the Consumer Protection Regulations and defamation law, and discussion on moderation, privacy and advertising to children.

With breakfast at 8.30am, the presentation from 9-10 and discussion and networking until 10.30am, the session is FREE but bound to book out fast so register now by emailing [email protected]

See you there!

May Espresso Briefing: Richard Anson of Reevoo discusses the value of independent consumer reviews

May 17, 2010 at 11:28 am | Posted in Events | Leave a Comment
Tags: social media, word of mouth, event, reevoo, consumer reviews

Our next Espresso Briefing session is on Thursday 27th May from 8.30-10.30am, at Golin Harris, Fox Court, 14 Gray’s Inn Road, London WC1X 8WS. That’s only a couple of weeks away, and it’s booking up fast, so if you haven’t registered yet, email [email protected] asap – and don’t forget, it’s free to everyone.

Why should you come along? Well, Dr Richard Anson, Founder and CEO of Reevoo, the website that collates independent, impartial reviews on a range of products, will be speaking on a topic that’s relevant to every brand and marketer today: “The Value of Independent Consumer Reviews to Brands”.

Using case studies, Richard will cover:

  • Why brands are choosing to use independent consumer reviews
  • The costs, benefits, and perceived risks related to consumer reviews
  • How independent consumer reviews form the cornerstone of a social media strategy
  • Using reviews in a multi-channel world
  • What the future holds

Richard is passionate about the power of real-world reviews. Prior to founding Reevoo, he was a senior strategy consultant at KPMG covering the technology space, was previously interim Head of Group Planning at Orange, covering 22 countries, and was on the small deals team managing investments of up to £5 million at 3i. He has a PhD and MBA from the Cranfield School of Management.

Breakfast will be laid on with networking from 8.30-9, presentation from 9-10 and discussion from 10-10.30am. As always with WOM UK events, come prepared to contribute your own questions and views!

Thanks to Golin Harris and The Royal Mail for sponsoring this event.

WOM UK April Thought Leadership event: Professor Barak Libai on ‘Assessing the value of customers’ word of mouth’

April 9, 2010 at 1:05 pm | Posted in Events, Measurement, Research, Uncategorized | Leave a Comment
Tags: barak libai, event, Measurement, Research, roi, social media, WOM

Book now for the first of our great free spring events on Tuesday 27th April, which brings renowned WOM researcher and speaker Professor Barak Libai all the way from Tel Aviv to London to give his latest insights to WOM UK.

The event is being held at Grey, The Johnson Building, 77 Hatton Garden, London EC1N 8JS from 4.30pm, with the presentation at 5-6 and relaxed discussion, drinks and networking extending until 8pm. It’s essential to pre-register with Julian to reserve your place (WOM UK members get priority).

Assessing the ROI that results from customers’ word of mouth is a key challenge many marketers face today, especially given the plethora of word of mouth programs and social media investments by firms. However, most measures used are simplistic and do not necessarily capture the complex way in which social interactions turn into monetary gains. In ‘Assessing the value of customers’ word of mouth’, Prof. Libai will present the basic approaches to value customers’ word of mouth, highlight some major limitations, and discuss new approaches for understanding the “social value” of customers.

Professor Barak Libai , currently on the marketing faculty of  the Recanati Graduate School of Business, Tel Aviv University, was also Visiting Professor at the MIT Sloan School of Management from 2006-2008, and has a Ph.D. in Marketing from The University of North Carolina at Chapel Hill.  Prof. Libai’s research deals with the economic value of customers’ word of mouth, and relevant questions he examines include how different is customer  lifetime value when word of mouth is taken into account; what is the ROI of word of mouth programs; and how advertising effectiveness measurement should take social effects into account.  His research on the economic consequences of customers’ word of mouth has won prizes from The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing, Journal of Service Research, and ESOMAR.

This is bound to be a lively evening of thought leadership and networking, and we look forward to seeing you over a few beers. Big nod to Grey and Royal Mail for generously sponsoring the event.

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.