February Espresso Briefing: James Whatley presents The Best WOM Case Studies of 2010…so far

February 8, 2010 at 4:50 pm | Posted in Case studies, Events | Leave a Comment
Tags: 1000heads, espresso briefing, james whatley, social media case studies, wom case studies, wom uk

Fed up with all the theorising about word of mouth and want to really know who’s doing it well and how? Eager to see how WOM is already evolving for big businesses in 2010?

Well register now for our next Espresso Briefing on Wednesday 24th February at 8.30am, when James Whatley, Engagement Director for leading WOM agency 1000heads, will be looking at six of the best WOM Case Studies of 2010 so far.

As someone with a longstanding background in the WOM space both as a practitioner and a blogger brands have been eager to woo, James works with 1000heads clients such as Nokia, Canon and P&G to craft effective and impactful consumer engagement.

He says “We’re already six weeks into 2010 and although we were promised jetpacks, what we have been given instead is some outstanding examples of how to fully leverage WOM in a modern campaign strategy. Cross touch-point, cross company and cross passions.” In his presentation, he’ll consider:

  • What does true WOM success mean?
  • Six of the best case studies of the year
  • How WOM is evolving into the new decade and how brands can get involved

The event is FREE to both Members and Non-Members and will take place from 8.30am – 10.30am at GolinHarris, Fox Court, 14 Gray’s Inn Road, London, WC1X 8WS, with plenty of time for breakfast, networking and conversation around the presentation itself. Pre-registration is essential, so please email [email protected] to secure your place.

This event is kindly sponsored by

WOM UK elects new President: Molly Flatt from 1000heads

September 20, 2009 at 10:46 am | Posted in Member profile, News | 1 Comment
Tags: 1000heads, council, molly flatt, president, wom uk

Molly Flatt, WOM Evangelist for global word of mouth specialists 1000heads, has been elected as the new President for WOM UK. She says: ‘I’m delighted to have this opportunity to collaborate with some of the best and most experienced WOM practitioners and thought leaders in the UK and I want to make this WOM UK’s most dynamic and relevant year yet. This is such an exciting time for the word of mouth industry and I think WOM UK is brilliantly placed to ensure, through the sharing of best practices, ethics and innovations, that it gains ever more visibility and commercial respect. I’m keen for WOM UK to become a safe, social space where brands, agencies and individuals can join and learn about the best work going on out there – not just the rhetoric’.

me

A passionate advocate of the value of sustained and authentic brand conversations, Molly helps companies understand why word of mouth should be at the heart of every aspect of their advertising, and ensures that 1000heads remains at the cutting edge of creative and strategic developments in the industry. She collaborates with consumers and researchers to produce insights into the psychology and behaviour behind word of mouth and social media, and how these can be transformed into effective long-term brand strategies.

After graduating from Warwick University with a degree in English Literature, Molly worked as a writer, stage actor and corporate acting coach before joining 1000heads in 2007. Starting out as a linguist and strategist for the 1000heads creative team, Molly has worked at the coalface engaging, meeting and collaborating with social media voices from across the world, and has overseen the creative direction of long-term and award-winning campaigns for clients such as The V&A, Nokia, Canon, 3 and STA travel.

She is deeply embedded in social media and her passion for culture and the arts continues through her blogging for Finch’s Quarterly Review, the Guardian, the Economist, and her own cult site HitchcockBlonde.

There’s been some buzz about the appointment over at Brand Republic and the full lineup for the new Council can be found here. Molly will be taking over the WOM UK Twitter feed and our blog so get in touch and let her know what you’d like to see from WOM UK this year.

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.