WOM UK becomes WOMMA UK in a move to align US and UK word of mouth industries

July 28, 2010 at 10:41 am | Posted in Events, News | Leave a Comment
Tags: word of mouth, Case studies, womma, Ethics, Research, WOMMA UK, partnership

OK, so the logo on the blog header above might have clued you in already!

Yes, we’re delighted to share the news that WOM UK has now officially become WOMMA UK, formalising our partnership with US association WOMMA in a move to share word of mouth marketing expertise in the United States and United Kingdom. The two associations are working closely together to develop and raise the profile of the fast-evolving industry.

We have had an informal agreement since 2008 but have now decided to collaborate in a much closer way.  The agreement allows WOMMA UK and WOMMA members to share insights, ideas, research and case studies and exchange speakers and experts for events and conferences. Additionally, the partnership helps investigate how WOM works in different cultures and countries by bringing members into a much wider international network.

And, in keeping with our mutual push for better ethical practices among WOM marketers, this agreement helps create a consistent ethical platform for brands and practitioners while working in harmony with laws in different countries.

“We welcome the opportunity to share our expertise and knowledge with our colleagues across the pond in WOMMAUK and look forward to learning from their experience too,” says Paul M. Rand, president of WOMMA and president/CEO of the Zócalo Group. “For many WOMMA members who may not have much international WOM exposure, this agreement provides them with resources they may not be able to access or afford on their own,” Rand said.

From WOMMA UK’s perspective, word of mouth dissolves the boundaries between on and offline, local and global, like no other discipline, so for us a partnership with WOMMA was a no-brainer. In such a quickly evolving industry, it’s essential that we share insights and essential that we present a united stance on ethics, best practice and measurement if word of mouth is to become central to businesses worldwide. We’re delighted to be working with such a strong and enthusiastic team at WOMMA and know that our members will benefit from the partnership enormously.

Our new website is under construction and our Twitter stream has now become @WOMMAUK. We hope you’re as excited as we are at this fantastic alliance. If you have any questions or ideas about how you’ll benefit from the partnership, let us know.

July espresso briefing: Reed Smith bring you up to date with WOM and the law

June 21, 2010 at 2:48 pm | Posted in Events, News | 1 Comment
Tags: Ethics, event, online law, reed smith, social media law, wom uk, word of mouth law

Word of mouth and the law can be a confusing and intimidating area. What are brands and agencies really liable for in the social space? How is this changing and what must we prepare for in the future?

Here at WOM UK we know this is an important but confusing area, so we’re delighted to announce that we have secured a free legal and regulatory advisory service for WOM UK members, to be provided by international law firm Reed Smith’s advertising compliance team, ReACTS.

WOM UK members shall be able, from 7th July, to call the ReACTS team for legal and regulatory advice for up to 15 minutes, at no charge. Advice can be provided in relation to all aspects of advertising and marketing law, including intellectual property, defamation, consumer protection, privacy, social media, the advertising codes and contract law.

And we’re kicking off our alliance with an Espresso Briefing on Wednesday 7th July, 8.30-10.30am, on ‘Do you know your flog from your blog?: The benefits and legal risks of Word of Mouth Marketing in Social Media’

Partner Marina Palomba and Associate Christopher Hackford will speak at the beautiful Reed Smith offices in Broadgate Tower on the opportunities for word of mouth marketing in a social media context and the risks associated with such opportunities. The seminar will include analysis of the Consumer Protection Regulations and defamation law, and discussion on moderation, privacy and advertising to children.

With breakfast at 8.30am, the presentation from 9-10 and discussion and networking until 10.30am, the session is FREE but bound to book out fast so register now by emailing [email protected]

See you there!

Your chance to host a WOMMA webinar

March 31, 2010 at 10:44 am | Posted in News | Leave a Comment
Tags: social media, webinar, womma, word of mouth

WOM UK members are being offered a fantastic opportunity to host an international webinar to members and friends of WOMMA, our US counterpart.

WOMMA’s webinars are renowned for being practical and to the point, helping brands and marketers to understand the issues and challenges around WOM and social media from some of the world’s top practitioners. Recent speakers include Steve Rappaport, ARF Knowledge Solutions Director on ‘A Crash Course in Listening’ and Waggener Edstrom’s Editor in Chief, David Patto, on ‘The News Engine That Powers Your Social Media.’

WOMMA are looking for more international perspectives, so if you think you have something to contribute to the cross-Atlantic WOM community, email Julian with your details and an overview of what you’d like to cover. Paid up WOM UK members only please.

WOM UK collaborate with WOM Japan

January 20, 2010 at 1:43 pm | Posted in News | Leave a Comment
Tags: japan, japan social media, wom j, wom uk, word of mouth marketing

Word of mouth marketing is an industry which, thanks to social media, crosses geographical and cultural barriers regardless of the brand or agency. That’s why, alongside focusing on insight and education about the UK WOM scene, we keep a strong global outlook; as partners to WOMMA we have strong links with the US and invite thought leaders from across Europe and America to identify mutual discoveries, differences and trends.

Global Web Index‘s Global social web involvement map

So we were delighted to meet with two key members of WOM Japan this week (for those of you who can speak Japanese, this is their blog) – Meri Yasuda from innovative content creators Dai Nippon Printing Co and Shin’ichi Miyajima from the Digital Content Association of Japan. WOM J have also recently aligned themselves with WOMMA and it was a great opportunity to share stats, case studies and observations about which social platforms are driving conversation online, how offline and online WOM are merging, and which brands are the forerunners in effective WOM activity.

With particular points of interest being the rise of mobile and geo-location, and the shifting landscape of WOM ethics and legislation, it was clear that there is a great need for closer collaboration between global WOM communities. So let us know below if you have any particular queries or areas of interest for WOM J’s directors and members, as we hope to feature a presentation from WOM J here in London soon.

UPDATE: Change of venue for tomorrow’s Espresso Briefing

November 23, 2009 at 1:49 pm | Posted in Events, News | Leave a Comment
Tags: adaptive brand planning, social media event, WOM event, wom uk

Big apologies are due as we’ve had to make a last-minute change to the venue for tomorrow, Tuesday 24th November’s WOM UK Espresso Briefing on ‘Monitoring and analysing WOM in real time to enable adaptive brand planning’ by Face. It will now be held at Insight Research Group, 11-13 Charterhouse Buildings, London, EC1M 7AP (closest tubes Farringdon and Barbican) at the same time, 8.30-10.30am. With croissants, coffee, an insightful WOM presentation and a dollop of networking thrown in, it’s well worth coming.

Register for your FREE place with [email protected] if you haven’t already and we look forward to seeing you there – at the new venue!

What are your burning issues in word of mouth marketing?

November 2, 2009 at 4:35 pm | Posted in News | Leave a Comment
Tags: education, Ethics, Events, roi, WOM, womma, word of mouth marketing

Ethics. Metrics. ROI. Ownership. Internal education.

These are the big five topics we hear raised again and again when it comes to the word of mouth industry in the UK. Brands big and small really are accepting the value and power of WOM as part of their future survival, but they’re still struggling to a) do it authentically and ethically, rather than as a short-term reactive activity, and b) get buy-in, integration and ownership throughout the company.

question via dullhunk @ Flickr

When many social media conferences and meet-ups are little more than glorified geek-outs about cool tools and insider networks, we’re committed to creating safe spaces where people can share their real challenges, fears, hopes and ideas about effective word of mouth – from questioning the Guardian’s latest influencer research to examining when WOM doesn’t work.

We’re looking forward to finding out what the hot WOM potatoes are in the US at WOMMA’s Summit in Vegas a couple of weeks, but it will be interesting to see if they differ from our key concerns here. So let us know: what are your big issues around the industry? What questions would you like to see broached at debates and events? What topics can’t you find sufficient education, research or case studies on? What are you afraid of? Which great people and projects deserve more airspace?

Drop us a comment below or, if it feels a little exposed, get in touch privately, and let’s start directing the WOM agenda in a truly collaborative way.

OK, so it’s a bit of a WOM UK sales pitch

October 14, 2009 at 12:11 pm | Posted in News | Leave a Comment
Tags: Ethics, membership, professional development, social media marketing, wom uk, word of mouth marketing

We’ve just produced a shiny new one-pager outlining the membership benefits and levels of WOM UK, so it seemed only fair to bring it to your attention. Seriously, if you’re interested in the word of mouth industry and you haven’t yet joined the agencies, brands, data bureaux, research firms, academics, and social media movers and shakers already taking full advantage of our professional and ethical development resources and events (see our list of current members here), you’re missing out on a very vibrant scene. We’ll help you stay at the frontline of the marketing revolution, and this is definitely the time to get involved.

Download our PDF below and email [email protected] to ask any questions, sign up, and make sure you’ll get everything you need out of WOM UK.

FTC release Guidelines for Endorsements (and Bloggers) in the US

October 6, 2009 at 12:21 pm | Posted in Ethics, News | 2 Comments
Tags: FTC guidelines for endorsements, social media ethics, wom uk, womma, word of mouth ethics

FTCThis morning has seen the final release of the Federal Trade Commission (FTC)’s guidelines for endorsements and bloggers  in the US. Although WOM UK is focused on professional and ethical development within the UK, word of mouth marketing is a global industry. Thanks to social media many campaigns operate internationally, both on and offline, so these guidelines will doubtless impact on the conduct of businesses and marketers this side of the pond. It’s worth downloading the PDF and having a read.

We’re doubly interested in the release because our sister organisation in the US, WOMMA – with whom we share a Code of Ethics and Best Practice – has been key in influencing the guidelines. Check out this post outlining their meaning by WOMMA President John Bell, and leave a comment on what impact you think they might have for the UK.

The WOMMY Awards are looking for international WOM campaigns

September 29, 2009 at 7:24 am | Posted in News | Leave a Comment
Tags: social media awards, womma, wommy, word of mouth marketing awards

Are you a marketing agency, company or individual? Reckon you’ve created a seriously good word of mouth campaign recently? Well, here’s your chance to shout about it to the world.

wommy

WOMMA, our sister association in the USA, are looking for entries for their 2009 WOMMY Awards, which “recognize original thought and measured results in creative, high impact word of mouth marketing campaigns”. For the multi-national award category, they want to hear from international companies outside the US; to qualify you have to have run a successful WOM or social media campaign in more than one country. Entries are due in by October 5th, and you can find more details about the awards, recent entrants and submit your own case studies here.

Of course, if your campaigns are UK-based, or you’re not ready to showcase them, don’t worry: our own Word of Mouth Marketing Awards in association with WARC will be back soon for their second year…

WOM UK Espresso Briefings are now FREE to all

September 28, 2009 at 11:33 am | Posted in Events, News | Leave a Comment
Tags: espresso briefings, social media, the guardian, word of mouth marketing

We’ve been running our monthly Espresso Briefings for a while now: morning sessions where our members present their latest work in progress and case studies around word of mouth marketing. They’ve always been a great opportunity to get a glimpse of the latest developments and innovations in a fast-moving industry – and they’ve just got even better, because they’re now FREE to both members and non-members.

coffeeIn the spirit of the social media meet-ups such as Twestivals, Tuttles and Social Media Cafes, we decided we wanted to make WOM insights accessible to as many people as possible. And our first absolutely free session, running from 8.30-10am this Wednesday 30th September, is a corker, as The Guardian present their new word of mouth research study and communications planning tool that provides a practical framework for identifying influential people.

The Espresso Briefings are an excellent chance to squeeze some WOM knowledge in at the start of your day, and also to network with WOM UK members, far-sighted businesses, and like-minded social media folk. We’ve got a fantastic programme lined up, with Briefings from Porter Novelli and Face in the next couple of months, so get into the habit and join us at 8.30am on Wednesday @ Guardian News & Media, Kings Place, 90 York Way, London N1 9GU. All you need to do is email [email protected] to register – and turn up!

Update – registration is now full for this event but do join us for Emanuel Rosen’s talk and future Espressos…

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