Member profile: Brad Little of Nielsen Online

November 10, 2009 at 1:32 pm | Posted in Member profile | Leave a Comment
Tags: brad little, nielsen, social media measurement, WOM research, wom uk

BradVice President of WOM UK, Brad Little, brings a true global perspective to the team. Starting his career Stateside with a degree from Cornell, Brad initially focused on direct marketing before moving to Nielsen in 2001 with roles in New York and London. Currently, he leads the Industry Solutions team that works with Nielsen Online’s advertiser clients, as well as heading up the client service, research, and consulting aspects for Nielsen’s Consumer Generated Media (CGM) measurement service, BuzzMetrics.

With a focus on customized research, CGM, and audience and advertising measurement, Brad has worked with some of the largest and most progressive companies in the US and EMEA, and he is constantly developing how Nielsen’s metrics can work within the social media landscape.

And he’s a very social guy himself, regularly speaking at conferences and events for organizations like the IAB  and Ad Tech about harnessing and measuring social media as well as other areas of digital measurement. Alongside his central role in WOM UK, he’s member of the Social Media Council at the IAB.

You can read an article by Brad on consumer generated media here and follow him on Twitter here. If you want to have a chat in person, come along to our WOM Thought Leader event on November 18th or Espresso Briefing on November 24th. He’ll be the very friendly American with very blond hair.

Member profile: Steve Barton of OgilvyOne and Advokator

October 23, 2009 at 1:40 pm | Posted in Member profile | Leave a Comment
Tags: ogilvyone, social media marketing, steve barton, wom uk, word of mouth marketing

Welcome to our new series of Member Profiles blog posts, intended to give you an insight into who’s behind the association and what they’re currently up to. These are the people who are leading the educational and ethical agenda of WOM UK, and who provide ongoing talks, workshops and consultancy for our members, so come along to our next event and say hi.

steveFirst up is Steve Barton, the ex-President and now Treasurer of WOM UK who has been central to the establishment and development of the association. Steve grew up in Rocky River, Ohio, and graduated from Brown University in 1984 with a degree in Organisational Behaviour and Management. He arrived on the international marketing scene in 1990 when OgilvyOne transferred him from New York to London, and since then, he has managed international communications and developed award award-winning strategies for a number of blue chip companies; Microsoft, Save the Children, Compaq, IBM, Kodak, VSO, Holiday Inn, Kellogg’s, Unilever and Zurich Inusrance are just a few.

Steve blends strategic insight with entrepreneurial drive. He has successfully started up a number of communications agencies in London, including Jones Mason Barton Antenen, Leonardo (for Leo Burnett), and Keevill Barton Kershaw. Steve returned to Ogilvy in 2008 as Global Brand Partner on the Zurich Insurance business. He is also a director of word of mouth marketing company Advokator and a Non Exec Directory for digital agency Maynard Malone.

He is a regular keynote speaker and chair at conferences around the world on such topics as word of mouth marketing, digital and direct marketing. He runs workshops at corporate events for the likes of Royal Mail, IBM, Orient Express Hotels, and Celerant Consulting. And he can be seen regularly in the media – Campaign, Marketing, CNBC Money Wheel, BBC2 Working Lunch and Skynews.

You can catch Steve speaking at Media140 in London on Monday 26th October; hear him talking about his presentation at AudioBoo. He’ll also be attending our next WOM UK Espresso Briefing on Wednesday 28th October, where Porter Novelli are presenting on Social network analysis: approach and case studies. All our briefings are free, so click here for full details and to register for a place – there’ll be plenty of time to talk WOM over a coffee and croissant before the briefing with Steve and the other WOM UK crew.

WOM UK elects new President: Molly Flatt from 1000heads

September 20, 2009 at 10:46 am | Posted in Member profile, News | 1 Comment
Tags: 1000heads, council, molly flatt, president, wom uk

Molly Flatt, WOM Evangelist for global word of mouth specialists 1000heads, has been elected as the new President for WOM UK. She says: ‘I’m delighted to have this opportunity to collaborate with some of the best and most experienced WOM practitioners and thought leaders in the UK and I want to make this WOM UK’s most dynamic and relevant year yet. This is such an exciting time for the word of mouth industry and I think WOM UK is brilliantly placed to ensure, through the sharing of best practices, ethics and innovations, that it gains ever more visibility and commercial respect. I’m keen for WOM UK to become a safe, social space where brands, agencies and individuals can join and learn about the best work going on out there – not just the rhetoric’.


A passionate advocate of the value of sustained and authentic brand conversations, Molly helps companies understand why word of mouth should be at the heart of every aspect of their advertising, and ensures that 1000heads remains at the cutting edge of creative and strategic developments in the industry. She collaborates with consumers and researchers to produce insights into the psychology and behaviour behind word of mouth and social media, and how these can be transformed into effective long-term brand strategies.

After graduating from Warwick University with a degree in English Literature, Molly worked as a writer, stage actor and corporate acting coach before joining 1000heads in 2007. Starting out as a linguist and strategist for the 1000heads creative team, Molly has worked at the coalface engaging, meeting and collaborating with social media voices from across the world, and has overseen the creative direction of long-term and award-winning campaigns for clients such as The V&A, Nokia, Canon, 3 and STA travel.

She is deeply embedded in social media and her passion for culture and the arts continues through her blogging for Finch’s Quarterly Review, the Guardian, the Economist, and her own cult site HitchcockBlonde.

There’s been some buzz about the appointment over at Brand Republic and the full lineup for the new Council can be found here. Molly will be taking over the WOM UK Twitter feed and our blog so get in touch and let her know what you’d like to see from WOM UK this year.

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