WOM UK July event: Emanuel Rosen on contagious products

July 5, 2010 at 4:21 pm | Posted in Events | 1 Comment

Our previous event featuring Emanuel Rosen, WOM guru and author of the industry bible ‘The Anatomy of Buzz’, went down so well we couldn’t resist having him back. And this time he’ll be focusing in on how to make specific products buzz-worthy.

On Monday 19th July, from 6-7pm, Emanuel Rosen will talk about ‘Accelerating Buzz about Contagious Products’ at Grey, 77 Hatton Garden, London EC1N 8JS, with discussion, drinks and networking until 8.30pm. Attendance is free and priority for members so email [email protected] now to make sure you get a place.

Some products have what it takes to create good buzz. What are these “contagious products?” How can you further accelerate buzz about them? And how can you stimulate talk about a product that is not inherently viral? Drawing from his own experience in high tech as well as from hundreds of interviews, Emanuel will discuss proven techniques for stimulating buzz online and offline.

Emanuel Rosen is the author of the national bestseller “The Anatomy of Buzz” (Doubleday, 2000) and “The Anatomy of Buzz Revisited” (Doubleday, 2009). Prior to writing these books, he was VP Marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product EndNote which was spread to a large extent by word of mouth. It was during this time that he became interested in buzz and especially in how it can be accelerated. He started his career as a copywriter in Israel, and for his work in advertising he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from the University of San Francisco and lives in Menlo Park, California.

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  1. [...] of his explanations and case studies make him a must-read. In fact, come listen; he’s speaking at WOM UK in a couple of weeks. “As consumers, we not only have more opportunities to hear and read [...]


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