WOM UK June event: Author of HERD Mark Earls examines how influence really works

May 24, 2010 at 7:11 pm | Posted in Events | 1 Comment
Tags: herd, influence, mark earls, recommendation, social media, social media event

Our next Thought Leadership session is truly not to be missed. Renowned author and speaker Mark Earls is coming to WOM UK for a presentation and networking evening on Thursday 10th June, 5.30-8.30pm at Porter Novelli, 31 St Petersburgh Place, London, W2 4LA. Attendance is free so email [email protected] now to secure your place early.

In “Push or Pull? Influencer or Influenced? What does social learning tell us about how influence and recommendation really work?”, Mark Earls will ask what if…

What if behaviours, ideas and emotions spread through populations not so much through what folk say or do to each other but by what they take and learn from each other? How would that change the way we think about WoM? Mark Earls explores the science behind social learning – Homo sapiens’ key learning strategy – to nudge us towards a new way of thinking about influence and word of mouth.

Mark Earls is a recovering account planner whose HERD consulting is at the forefront of understanding and applying leading edge behavioural and cognitive science to help marketeers understand and shape human behaviour more effectively. Previously, Mark worked in agencies radical (St Luke’s) and just plain big (Ogilvy Worldwide) but is much better now (thank you). His writing is widely read and debated – he has won prizes from ESOMAR, MRS and two of his articles have been deemed among the top 50 Management Science pieces published anywhere in the world. His latest book (HERD) explores human behaviour through the lens of what science tells us about our fundamentally social nature.

Kindly sponsored by:

1 Comment »

RSS feed for comments on this post. TrackBack URI

  1. [...] more? Be sure to book now for our next event with Mark Earls, author of HERD, on 10th [...]


Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Blog at Wordpress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.