May Espresso Briefing: Richard Anson of Reevoo discusses the value of independent consumer reviews

May 17, 2010 at 11:28 am | Posted in Events | Leave a Comment
Tags: consumer reviews, event, reevoo, social media, word of mouth

Our next Espresso Briefing session is on Thursday 27th May from 8.30-10.30am, at Golin Harris, Fox Court, 14 Gray’s Inn Road, London WC1X 8WS. That’s only a couple of weeks away, and it’s booking up fast, so if you haven’t registered yet, email [email protected] asap – and don’t forget, it’s free to everyone.

Why should you come along? Well, Dr Richard Anson, Founder and CEO of Reevoo, the website that collates independent, impartial reviews on a range of products, will be speaking on a topic that’s relevant to every brand and marketer today: “The Value of Independent Consumer Reviews to Brands”.

Using case studies, Richard will cover:

  • Why brands are choosing to use independent consumer reviews
  • The costs, benefits, and perceived risks related to consumer reviews
  • How independent consumer reviews form the cornerstone of a social media strategy
  • Using reviews in a multi-channel world
  • What the future holds

Richard is passionate about the power of real-world reviews. Prior to founding Reevoo, he was a senior strategy consultant at KPMG covering the technology space, was previously interim Head of Group Planning at Orange, covering 22 countries, and was on the small deals team managing investments of up to £5 million at 3i. He has a PhD and MBA from the Cranfield School of Management.

Breakfast will be laid on with networking from 8.30-9, presentation from 9-10 and discussion from 10-10.30am. As always with WOM UK events, come prepared to contribute your own questions and views!

Thanks to Golin Harris and The Royal Mail for sponsoring this event.

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