WOM UK events: Barak Libai, Mark Earls, Rory Sutherland and more…

April 6, 2010 at 11:37 am | Posted in Events | Leave a Comment
Tags: barak libai, david brennan, Events, mark earls, paul marsden, richard anson, rory sutherland, wom uk, word of mouth

We hope you all had a great Easter and are planning on keeping your WOM education and networking up this spring by coming along to some of the fantastic events we have lined up.

Helmed by the world’s best consumer psychologists, academics, authors and practitioners on WOM, both morning and evening sessions are FREE to all:

  • 5-8pm 27th April: Prof Barak Libai, from the Marketing Faculty of Tel Aviv University, shows how to assess the value of customers’ word of mouth
  • 27th May: Richard Anson, Founder and CEO of Reevoo, talks about the value for brands of independent review sites online
  • 10th June: Mark Earls, author of Herd, talks about how to change mass behaviour by harnessing our true nature
  • 24th June: David Brennan, Research and Strategy Director of Thinkbox, discusses how TV can be integrated with WOM
  • 2nd September: Dr Paul Marsden, of Viralculture, discusses the latest WOM consumer psychology
  • 16th September: Dr Rory Sutherland, Vice Chairman of Ogilvy Group UK, explains how to build in talkability to NPD

Put these events in your diary now, email [email protected] to register (first come first served), and keep an eye on here for more details as they emerge.

We’re thrilled to have secured such an eminent and eclectic lineup and look forward to seeing you there – and if you enjoy the events, please think about becoming a WOM UK member – the only way we can continue to provide the best, free, social-spirited WOM programme in the UK.

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