March Espresso Briefing: Like Minds explain why Spreadability Beats Reach

March 16, 2010 at 12:13 pm | Posted in Events | 2 Comments
Tags: drew ellis, like minds, scott gould, social media event, wom uk, word of mouth event

Join us on Thursday 25th March, 8.30am, for some free breakfast, WOM food for thought and excellent networking opportunities.

One month on from their infamous Like Minds 2010 conference, which saw social experts such as Chris Brogan, John Bell and Olivier Blanchard discuss their vision of a people to people future for brands, co-founders Scott Gould and Drew Ellis take over our monthly WOM UK breakfast event to present the learnings and outcomes from the debates so far.

In their presentation, Scott and Drew will be looking at:

  • How spreadability is beating reach: The numbers behind Like Minds and how they have made Like Minds such a phenomenon in a very short space of time. The virtual attendance, the attention, all on a small budget that focuses on a spreadable message rather than direct reach.
  • How teams of people are beating factories of employees: The way that people-to-people means partnership rather than sponsorship, and how people are getting behind messages that bring shared benefit.

This will be an excellent opportunity both for Like Minds attendees to continue the discussions started back in March, and for those who couldn’t make it to get an overview of the insights from the event, and become part of the ongoing community of brands and practitioners interested in word of mouth and social approaches.

Like Minds is an organisation dedicated to Making Action Accessible. It was founded in 2009 amidst the boom of social media, where communication was drastically changing, and knowledge was overflowing – creating both the opportunity and the necessity for the organisation to act and turn our ideas into reality. Their mission is to create a platform where participants can join leading thinkers and doers in order to inspire one another and make those ideas happen, all on a level that is accessible both financially and structurally.

The event will last from 8.30-10.30am and be hosted at Porter Novelli, 31 St Petersburgh, Place, London W2 4LA. Places are free but you must pre-register with Julian to attend. We look forward to seeing some like minded folk there next week!

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  1. [...] have the pleasure of speaking at WOM UK’s next espresso briefing on Thursday 25th March, where I’ll be with Drew Ellis discussing two things from a very [...]

  2. [...] I’ll be talking about this on Thursday at WOM UK if you’re in London. [...]


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