Neilsen explore key trends for riding the social media wave

May 11, 2009 at 5:39 pm | Posted in Events | Leave a Comment
Tags: Case studies, nielsen online, social media, word of mouth

nielsenOn 8.30am Thursday 28th May one of our key WOM UK members Nielsen Online will be discussing how the changing footprint of online media is affecting online consumption. By examining how the consumer behaves in social media and how that consumer is changing, as well as looking at successful examples of brands utilizing social media, Nielsen will provide a great overview of the space for businesses and marketers.

join the debate

Join us at at One Alfred Place, London WC1E 7EB, until 10am. Members £20, Non-members & invited guests £25, and to register contact Julian Ferguson at [email protected], 0203 286 4145 or 07921051282.

Nielsen report on Social Networking’s New Global Footprint

May 5, 2009 at 1:12 pm | Posted in Research | Leave a Comment
Tags: nielsen online, social media research

Thanks to WOM UK member Alex Burnmaster, we’re offering our members and readers a FREE research study – Nielsen’s latest 16 page report on Social Networking’s New Global Footprint.

Nielsen report cover

By examining how social networks are creating a potentially transformational change in consumer behaviour, the report looks at how the audience to social networks is changing; the challenges facing advertisers; why localisation has won the day in many countries; where mobile social networking has taken the greatest hold; what ‘traditional’ publishers can do in the face of the social network phenomenon; and more.

Download it here here and let us know what you think below.

Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.