Webinar: Achieving marketing ROI through word of mouth

March 18, 2009 at 4:02 pm | Posted in Events, Research | Leave a Comment
Tags: aberdeen group, social media ROI, word of mouth

webinar speakersHere’s a FREE webinar for members and non-members. Learn from a recent Aberdeen Group survey how companies can build market awareness, improve Return on Marketing Investment (ROMI), increase customer acquisition and benefit in multiple other ways by leveraging word of mouth. These strategies will be illustrated through specific examples of how Best-in-Class companies are launching successful viral campaigns, forming and participating in niche communities, and spurring customer advocacy – all while gleaning valuable customer insights from consumer-generated content to inform future marketing actions.

Today at 4pm; so register here, grab a cup of coffee and settle in for some serious WOM education.

What can alternative media do for your brand in the recession?

March 14, 2009 at 3:33 pm | Posted in Events | Leave a Comment

At 8.30am Thursday 25th March, Ivan Palmer from Wildfire asks: What can alternative media do for your brand in a recession?

Ivan Palmer of WildfireAgainst a backdrop of tough trading conditions and widespread advertising budget cuts, should clients hunker down with their traditional media choices, or is it time to look at including new media into your mix and leveraging the power of social networking? From his work at WOM agency Wildfire, Ivan will be explaining:

* Why every brand should have an advocacy programme and how to get started
* How to integrate social media in support of your traditional marketing mix
* How word of mouth can help sustain premium pricing in value driven markets
* How to measure and recognise success when you use peer-to-peer channels

Join Ivan, WOM UK members and other interested folks at at Wildfire, 77 Hatten Garden, London EC1N 8JS, until 10am. Members £20, Non-members & invited guests £25, and to register contact Julian Ferguson at [email protected], 0203 286 4145 or 07921051282.

Latest Forrester study evaluates online listening platforms

March 2, 2009 at 11:07 am | Posted in Research | Leave a Comment
Tags: forrester wave, listening platforms, social media research

We have a FREE research download for members and readers from Forrester Research. The Forrester Wave: Listening Platforms, Q1 2009 examines the ‘listening platforms’ currently on offer, which promise not just to track metrics of the conversation about your brand, but use them to shape marketing strategy.

study

By looking at over 30 vendor and user companies, they have found that Nielsen BuzzMetrics and TNS Cymfony lead a strong pack of performers. Download the report here and let us know your thoughts or questions.

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